📊 Order Trends
Orders Over Time
Monthly order volume
New SIM vs Top-Up Orders
Order type split monthly
🎯 Sessions & Conversion
Sessions Over Time
Monthly visitors & sessions
Conversion Rate Over Time
Orders ÷ sessions per month
Sessions vs Conversion Rate
Volume and quality side-by-side
💶 Value & Top-Ups
Average Order Value
AOV trend monthly
Top-Up Rate Over Time
% of orders that are top-ups
Avg Top-Up Amount
Mean bundle price for top-ups
📡 Acquisition & Customers
Acquisition by Channel
Monthly orders stacked by source
New vs Returning
Customer order split
Avg Orders / Customer
—
all customers
Avg Top-Up Amount
—
top-up orders only
📦 Bundle Intelligence
Top Billing Countries
Ranked by order volume
Top Bundle Counts Per Order
Ranked by bundles purchased
Top Acquisition Channels
Ranked by order volume
✈️ Most Popular Lanes
Most Popular Travel Lanes
Billing country → eSIM destination — top journeys by volume
🌍 Geographic Trends
Top Billing Countries Over Time
Top 5 billing countries monthly
Orders by Acquisition Channel Over Time
Top channels monthly
🏳️ Billing Geography
Top Billing Regions
Where customers pay from
Billing Countries Over Time
Top 5 billing countries monthly
🏷️ Voucher & Discount Codes
Voucher Code Usage
Orders with discounts by acquisition source